Ford is teaming up with Disney to unveil its new lineup of Bronco SUVs.
The unveiling for the Bronco models happens on July 13 across Disney networks ABC, Hulu, National Geographic, and ESPN. “This is enormous for us,” says Matt VanDyke director of Ford U.S. marketing. “This is the return of an icon that people have just been clamoring about for years.”
‘For the reveal, Ford and Disney will present three-minute videos for each network. The videos will play at the first commercial break on the networks and will air on Hulu the next day. Were you a fan of the Ford Bronco? Are you interested in buying one?