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Love Deemed NOT An Ingredient By The FDA?

Yes it is if you ask mom.  Bloomberg claims the Food and Drug Administration has issued a warning to the Nashoba Brook Bakery in West Concord, Massachusetts because they listed ‘love’ as one of the ingredients in their granola.

In a letter sent to the bakery, the agency stated; “Your Nashoba Granola label lists ingredient ‘Love.’ ‘ Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”

Nashoba Chief Executive Officer John Gates is not happy about the warning. He says; “I really like that we list ‘love’ in the granola. People ask us what makes it so good. It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face. Situations like that where the government is telling you you can’t list ‘love’ as an ingredient, because it might be deceptive, just feels so silly”

 



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